About the Book : Marketing for Hospitality and Tourism Strategies
Marketing for Hospitality and Tourism Strategies is the definitive source for
hospitality marketing. Taking an integrative approach, this highly visual, book
discusses hospitality marketing from a team perspective, examining each
hospitality department and its role in the marketing mechanism. It is shows
readers the importance of social media. Provides a contemporary overview of
destination marketing. Reflects current industry trends. Uses interesting
industry examples to entertain and engage students. Provides hands-on
application assignments. Supports teaching with comprehensive instructor
supplements.