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Book Summary
About the Book : E-Tourism Developments
This book addresses the digitization of all processes and value chains in the
tourism, travel, hospitality and catering industries. By exploring the new
technological trends it provides a solid basis for analyzing the impacts of the
Information Communication Technology (ICT) revolution on the tourism industry.
The book adopts a strategic management and marketing perspective for tourism
enterprises and destinations. It suggests that E-Tourism revolutionizes all
business processes, the entire value chain as well as the strategic
relationships of tourism organizations with all their stakeholders. The book is
aimed at advanced undergraduate and postgraduate students in business, tourism
and hospitality programmes that need
- ISBN-13
- 9789395806459
- Language
- English
- Binding
- Paper Back
- Publisher
- The Hospitality Press
- Publishing Date
- 2023-01-01
- Total Pages
- 140
E-Tourism Developments
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Product Specifications
Book Summary
About the Book : E-Tourism Developments
This book addresses the digitization of all processes and value chains in the
tourism, travel, hospitality and catering industries. By exploring the new
technological trends it provides a solid basis for analyzing the impacts of the
Information Communication Technology (ICT) revolution on the tourism industry.
The book adopts a strategic management and marketing perspective for tourism
enterprises and destinations. It suggests that E-Tourism revolutionizes all
business processes, the entire value chain as well as the strategic
relationships of tourism organizations with all their stakeholders. The book is
aimed at advanced undergraduate and postgraduate students in business, tourism
and hospitality programmes that need
Book Specifications
- ISBN-13
- 9789395806459
- Language
- English
- Binding
- Paper Back
- Publisher
- The Hospitality Press
- Publishing Date
- 2023-01-01
- Total Pages
- 140