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E-Tourism Developments
by Rashmi Rana (Author),
The Hospitality Press (Publisher)
Product Specifications
Book Description
About the Book : E-Tourism Developments
This book addresses the digitization of all processes and value chains in the
tourism, travel, hospitality and catering industries. By exploring the new
technological trends it provides a solid basis for analyzing the impacts of the
Information Communication Technology (ICT) revolution on the tourism industry.
The book adopts a strategic management and marketing perspective for tourism
enterprises and destinations. It suggests that E-Tourism revolutionizes all
business processes, the entire value chain as well as the strategic
relationships of tourism organizations with all their stakeholders. The book is
aimed at advanced undergraduate and postgraduate students in business, tourism
and hospitality programmes that need
Book Specifications
ISBN-13 9789395806459
Language English
Binding Paper Back
Publisher The Hospitality Press
Publishing Date 2023-01-01
Total Pages 140