MRP: ₹495
₹452
₹ 43 Off
(Incl. of all taxes)
Qty
Buying in bulk?
In stock
Deliver to
- 7-day returns
- Secure payment
- International shipping
- Carefully packed
Get this at ₹ 429Extra 5% OffAdd items worth ₹999 to the cart & get extra 5% off
Get this at ₹ 407Extra 10% OffAdd items worth ₹1499 to the cart & get extra 10% off
Book Summary
About the Book : Building Consumer-Brand Relationship in Luxury Brand
Management
Luxury is no longer a privilege of the high-net-worth individuals. It is now
accessible to all. This has become possible because the essence of luxury has
changed: from something based upon materialism and conspicuous and hedonic
consumption to one that embraces enrichment and experiences for the consumers.
This evolution creates challenges for luxury brands and for the managers of
luxury brands. This book is a collection of innovative research that focuses on
the conception and marketing of luxury as an experience and explores more
integrative and comprehensive approaches to modeling and understanding the
consumer-brand relationship with luxury
- ISBN-13
- 9789395806527
- Language
- English
- Binding
- Paper Back
- Publisher
- The Hospitality Press
- Publishing Date
- 2023-01-01
- Total Pages
- 146
Building Consumer-Brand Relationship in Luxury Brand Management
Frequently bought together
Building Consumer-Brand Relationship in Luxury Brand Management₹452This item
Maarikaadu₹63
Natyamayuri₹63Total for 3 items₹578₹635You save ₹57
Product Specifications
Book Summary
About the Book : Building Consumer-Brand Relationship in Luxury Brand
Management
Luxury is no longer a privilege of the high-net-worth individuals. It is now
accessible to all. This has become possible because the essence of luxury has
changed: from something based upon materialism and conspicuous and hedonic
consumption to one that embraces enrichment and experiences for the consumers.
This evolution creates challenges for luxury brands and for the managers of
luxury brands. This book is a collection of innovative research that focuses on
the conception and marketing of luxury as an experience and explores more
integrative and comprehensive approaches to modeling and understanding the
consumer-brand relationship with luxury
Book Specifications
- ISBN-13
- 9789395806527
- Language
- English
- Binding
- Paper Back
- Publisher
- The Hospitality Press
- Publishing Date
- 2023-01-01
- Total Pages
- 146