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Book Summary
About the Book: Zero To Scale : A Playbook To Build Consumer Brands In India
As our internet ecosystem has matured and logistics capabilities deepened, it
has become easier to launch brands, but much harder to scale them due to the
intense competition. More and more brands are vanishing on the second page of
Amazon results, and very few manage to crack offline distribution. Most brands
struggle to grow beyond a threshold.
In Zero To Scale, Arindam Paul has meticulously documented all his learnings
across every function brand operators need to master ― product, distribution,
acquisition, brand building, organization, and more. It’s a rare, original
playbook drawn from
- ISBN-13
- 9788198484680
- Language
- English
- Binding
- Hard Bound
- Publisher
- Wyzr Content Pvt Ltd
- Publishing Date
- 2025-08-18
- Product Edition
- 1
- Total Pages
- 272
Zero To Scale : A Playbook To Build Consumer Brands In India
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Zero To Scale : A Playbook To Build Consumer Brands In India₹474This item
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Product Specifications
Book Summary
About the Book: Zero To Scale : A Playbook To Build Consumer Brands In India
As our internet ecosystem has matured and logistics capabilities deepened, it
has become easier to launch brands, but much harder to scale them due to the
intense competition. More and more brands are vanishing on the second page of
Amazon results, and very few manage to crack offline distribution. Most brands
struggle to grow beyond a threshold.
In Zero To Scale, Arindam Paul has meticulously documented all his learnings
across every function brand operators need to master ― product, distribution,
acquisition, brand building, organization, and more. It’s a rare, original
playbook drawn from
Book Specifications
- ISBN-13
- 9788198484680
- Language
- English
- Binding
- Hard Bound
- Publisher
- Wyzr Content Pvt Ltd
- Publishing Date
- 2025-08-18
- Product Edition
- 1
- Total Pages
- 272