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Zero To Scale : A Playbook To Build Consumer Brands In India
by Arindam Paul (Author),
Wyzr Content Pvt Ltd (Publisher)
Product Specifications
Book Description
About the Book: Zero To Scale : A Playbook To Build Consumer Brands In India
As our internet ecosystem has matured and logistics capabilities deepened, it
has become easier to launch brands, but much harder to scale them due to the
intense competition. More and more brands are vanishing on the second page of
Amazon results, and very few manage to crack offline distribution. Most brands
struggle to grow beyond a threshold.
In Zero To Scale, Arindam Paul has meticulously documented all his learnings
across every function brand operators need to master ― product, distribution,
acquisition, brand building, organization, and more. It’s a rare, original
playbook drawn from
Book Specifications
ISBN-13 9788198484680
Language English
Binding Hard Bound
Publisher Wyzr Content Pvt Ltd
Publishing Date 2025-08-18
Product Edition 1
Total Pages 272