About the Book: The Z Factor
Subhash Chandra, the promoter of Essel/Zee Group, is an unlikely mogul. Hailing
from a small town in Haryana, where his family ran grain mills, Chandra has been
a perennial outsider. Starting work as a teen to pay off family debts, hed had
to rely on bluff, gumption and sheer hard toil to turn things around. A little
bit of luck and political patronage saw him make a fortune in rice exports to
the erstwhile USSR.
Always a risk-taker, Chandra then had the vision of getting into broadcasting
early, even as established media players failed to see its potential. His Zee
TV,