About the Book: A Year of Creativity : 52 smart ideas for boosting creativity,
innovation and inspiration at work
A Year of Creativity demystifies what it means to be creative, showing how all
of us need to exercise our creativity muscles if we are to meet the challenges
of an uncertain world.
If you want to win at work, efficiency is not enough, strategy is not enough,
and analysis is not enough. We live in times of increasing complexity and
ambiguity; even businesses that have themselves been major disruptors fear major
new disruption themselves. In response, leaders are battening down the hatches:
the more uncertain the world, the