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How To Write A Marketing Plan
by John West Wood (Author),
Kogan Page India Private Limited (Publisher)
Product Specifications
Book Description
How to Write a Marketing Plan makes the task of writing a marketing plan much
easier. This practical step-by-step guide details how to formulate a workable
and successful plan.
Fully updated and packed with exercises to help the reader produce sections of
their own marketing plan, this comprehensive workbook looks at all the essential
stages, including carrying out a marketing audit; setting objectives and the
strategies to achieve them; devising budgets; writing and implementing the plan.
How to Write a Marketing Plan is ideal as an individual study guide for group
marketing planning exercises, as well as being a useful resource for marketing
courses.
About Author:
John Westwood has
Book Specifications
ISBN-13 9788175543140
Language English
Binding Paper Back
Publisher Kogan Page India Private Limited
Publishing Date 2009
Total Pages 124