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How To Write Better Copy : Concise Introducations To The Topics That Matter
by Steven Harrison (Author),
Pan Books Ltd (Publisher)
Product Specifications
Book Description
About the Book: How to: write better copy
Whether youre an agency writer in need of inspiration, a one-woman-band drumming
up work from new clients, an established business trying to get more from that
mysterious thing called content, or you simply want to persuade your colleagues
to adopt your point of view, this book will help you write better copy.
It starts with the thinking before the writing, and how to create the
all-important Brief. Then it takes you step-by-step from how to write a headline
to how to get the response you want from your reader. With examples at every
stage, and explanations based on
Book Specifications
ISBN-13 9781509814572
Language English
Binding Paper Back
Publisher Pan Books Ltd
Publishing Date 2017-12-01
Product Edition 1
Total Pages 160