Where would humanity be without fire, farming, or wine? A great idea changes the
path of human civilization. But which is the greatest of them all?
In "The World's Greatest Idea," John Farndon has set out to find the answer with
help from a panel of experts in the fields of science, the arts, and philosophy.
A shortlist of fifty ideas are ranked in the book according to public vote on
TheWorldsGreatestIdea.com. But will you agree with the verdict?
John Farndon is the author of numerous books including the highly successful "Do
You Think You're Clever?" (Totem Books).