About the Book: Wisdom For Start-Ups From Grown-Ups : Discovering Corporate
Ayurveda
What makes some companies survive the test of time while others struggle and
perish? Corporations do not exist in isolation; they are always part of
something else, something bigger-an ecosystem. Inspired by the secrets of
shinise (Japanese companies dating back to the time of samurais), R.
Gopalakrishnan and R. Narayanan take a deep dive into the art of growing and
sustaining a business. Over the forty-eight years of his close association with
Unilever and Tata, Gopalakrishnan has gathered experiences and know-how about
what makes companies tick, while Narayanan, having worked with Coca-Cola, Nestlé
and then two