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Winning The Toughest Customer
by Delia Passi (Author),
Kaplan Publishing (Publisher)
Product Specifications
Book Description
If she had a choice, would she buy from you? Developing the skill and know-how
to attract and retain female customers has never been more critical to
success--annually, women consumers spend $3.7 trillion, women business owners
spend $1.5 trillion, and women make or influence over 94 percent of all
purchases. You need her business to succeed. If you don't get it, someone else
will.
Yet to many sales professionals, understanding women customers is a daily
challenge: the way women interpret behavior, hear unexpected meanings, take in
"peripheral" information, and how they view the overall sales process. As a
result, women's wants, needs, and expectations are often misunderstood.
"Winning
Book Specifications
ISBN-13 9781419535543
Language English
Binding Hard Bound
Publisher Kaplan Publishing
Publishing Date 2006
Product Edition 1