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Winning Telco Customers Using Marketing Databases (Telecommunications Library)
by Rob Mattison (Author),
Artech House Publishers (Publisher)
Product Specifications
Book Description
Here's the book that shows you how to develop a competitive marketing process
and utilize the latest strategies in database marketing to capture and keep the
best and most profitable customers. Written by a recognized authority in the
field, it helps you fine-tune your marketing operations, build and use a
marketing database, and take full advantage of billing systems and call detail
information.
With telecommunications competition becoming more intense everyday, it's clear
that the telcos with the most effective marketing programs will win market
share. Here's the book that shows business planners how to develop a competitive
marketing process and utilize the latest strategies in database marketing to
capture
Book Specifications
ISBN-13 9781580530361
Language English
Binding Hard Bound
Publisher Artech House Publishers
Publishing Date 1999-01-01