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Winning the Mandate: The Indian Experience
by Bidyut Chakrabarty, Sugato Hazra (Author),
SAGE Publications Pvt. Ltd (Publisher)
Product Specifications
Book Description
This book captures how electioneering has changed over the years and how media
and marketing have assumed more significance than party manifestos.
On 16th May 2014, India witnessed the result of an intense political campaign.
Those who were vanquished felt that this was due to the success of a marketing
blitzkrieg, which actually pollutes a democracy. Again, for those who supported
the eventual winner—the Narendra Modi-led BJP—it was a great victory.
Viewed either way, India's national election for the 16th Lok Sabha in 2014 will
remain a landmark in the annals of political campaigns. The work is thus a study
of campaign strategies, how they are framed,
Book Specifications
ISBN-13 9789351507444
Language English
Binding Hard Bound
Publisher SAGE Publications Pvt. Ltd
Publishing Date 2016-04-14
Total Pages 252