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Winning A Billion Consumers A Disruptive Approach For Success In India
by Atul Joshi (Author),
Sage Publications India Pvt Ltd (Publisher)
Product Specifications
Book Description
Leading companies have succeeded in India not necessarily by unleashing unique
technology or better products, but by their ability to competently consummate
the last mile as an inevitable ingredient, even an architect, of their success.
This book provides a disruptive approach to successfully create and capture
"undiminished" potential of a billion-consumer market.
Book Specifications
ISBN-13 9789351505570
Language English
Binding Paper Back
Publisher Sage Publications India Pvt Ltd
Publishing Date 2016-01-19
Product Edition 1
Total Pages 280