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Book Summary
Leading companies have succeeded in India not necessarily by unleashing unique
technology or better products, but by their ability to competently consummate
the last mile as an inevitable ingredient, even an architect, of their success.
This book provides a disruptive approach to successfully create and capture
"undiminished" potential of a billion-consumer market.
- ISBN-13
- 9789351505570
- Language
- English
- Binding
- Paper Back
- Publisher
- Sage Publications India Pvt Ltd
- Publishing Date
- 2016-01-19
- Product Edition
- 1
- Total Pages
- 280
Winning A Billion Consumers A Disruptive Approach For Success In India
by Atul Joshi (Author),
Sage Publications India Pvt Ltd (Publisher)
fictionfantasyyoung adultaward winning
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Product Specifications
Book Summary
Leading companies have succeeded in India not necessarily by unleashing unique
technology or better products, but by their ability to competently consummate
the last mile as an inevitable ingredient, even an architect, of their success.
This book provides a disruptive approach to successfully create and capture
"undiminished" potential of a billion-consumer market.
Book Specifications
- ISBN-13
- 9789351505570
- Language
- English
- Binding
- Paper Back
- Publisher
- Sage Publications India Pvt Ltd
- Publishing Date
- 2016-01-19
- Product Edition
- 1
- Total Pages
- 280