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Product Specifications
Book Summary
The Internet is like the Old West--a frontier rich with opportunity and hope,
but also a rough-and-tumble land of questionable characters, dubious legal
jurisdictions, and hidden dangers. And just like the Old West, if you want to
stake out your territory, you have to get there first and fend for yourself. On
the web, that means defending your good name and reputation before the attacks
start. Because, despite the excellent product or service you provide, all it
takes is one unhappy customer, jealous acquaintance, or unsavory competitor to
start the rumors flying. Before you know it, search engines are regenerating
that negative publicity every time someone researches
ISBN-13
9780814415092
Language
English
Binding
Hard Bound
Publisher
AMACOM
Publishing Date
2010-06-02
Product Edition
1st Edition
Total Pages
288
Wild West 2.0: How To Protect And Restore Your Reputation On The Untamed Social Frontier
The Internet is like the Old West--a frontier rich with opportunity and hope,
but also a rough-and-tumble land of questionable characters, dubious legal
jurisdictions, and hidden dangers. And just like the Old West, if you want to
stake out your territory, you have to get there first and fend for yourself. On
the web, that means defending your good name and reputation before the attacks
start. Because, despite the excellent product or service you provide, all it
takes is one unhappy customer, jealous acquaintance, or unsavory competitor to
start the rumors flying. Before you know it, search engines are regenerating
that negative publicity every time someone researches