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Book Summary
This second edition of Welcome to GoodCo updates the author's critically
acclaimed analysis of how the tools of business are being (and ought to be) used
to help tackle the great problems of both the planet and of local communities.
In exploring the increasingly politically relevant issue of 'responsible
capitalism' - and its variations - he asks what it means, where it came from,
why politicians are so timid around the issue and what exactly are the obstacles
this crusade will have to face. He argues that business doing good has to be
supported by a business case, as that is what makes it sustainable, but
- ISBN-13
- 9781472469830
- Language
- English
- Binding
- Paper Back
- Publisher
- Gower Pub Co
- Publishing Date
- 2016-02-26
- Total Pages
- 264
Welcome to GoodCo: Using the Tools of Business to Create Public Good
Frequently bought together
Welcome to GoodCo: Using the Tools of Business to Create Public Good₹2637This item
Maarikaadu₹63
Natyamayuri₹63Total for 3 items₹2763₹3501You save ₹738
Product Specifications
Book Summary
This second edition of Welcome to GoodCo updates the author's critically
acclaimed analysis of how the tools of business are being (and ought to be) used
to help tackle the great problems of both the planet and of local communities.
In exploring the increasingly politically relevant issue of 'responsible
capitalism' - and its variations - he asks what it means, where it came from,
why politicians are so timid around the issue and what exactly are the obstacles
this crusade will have to face. He argues that business doing good has to be
supported by a business case, as that is what makes it sustainable, but
Book Specifications
- ISBN-13
- 9781472469830
- Language
- English
- Binding
- Paper Back
- Publisher
- Gower Pub Co
- Publishing Date
- 2016-02-26
- Total Pages
- 264