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Welcome to GoodCo: Using the Tools of Business to Create Public Good
by Tom Levitt (Author),
Gower Pub Co (Publisher)
Product Specifications
Book Description
This second edition of Welcome to GoodCo updates the author's critically
acclaimed analysis of how the tools of business are being (and ought to be) used
to help tackle the great problems of both the planet and of local communities.
In exploring the increasingly politically relevant issue of 'responsible
capitalism' - and its variations - he asks what it means, where it came from,
why politicians are so timid around the issue and what exactly are the obstacles
this crusade will have to face. He argues that business doing good has to be
supported by a business case, as that is what makes it sustainable, but
Book Specifications
ISBN-13 9781472469830
Language English
Binding Paper Back
Publisher Gower Pub Co
Publishing Date 2016-02-26
Total Pages 264