About the Book: Vuca In Start Ups
How to Thrive as a Start-Up in an Uncertain World
What motivates a start-up in its journey?
Wealth and fame?
Or is it hunger for innovation?
VUCA in Start-Ups attempts to capture a start-ups entrepreneurial journey and
find out why some do well when others dont.
Its a highly volatile environment out there for entrepreneurs and start-ups,
thanks to the unprecedented Covid-19 crisis filled with volatility, uncertainty,
complexity and ambiguity (VUCA). Many businesses that did well in the past had
to shut shop as a result. So what went wrong?
To find the answer, its important to