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Book Summary
Brands, companies, and organizations, like people, have personalities, and most
of what we know and think about their personalities comes from visual identity.
A visual identity is the strategically planned and purposeful presentation of
the brand or organization for the purpose of conveying a positive image to the
public. Basically, this is the brand, company, or organization’s visual
presentation of itself, including but not limited to its name, logo, tag line,
color palette and architecture, and even sounds.
Visual Identity explores the promotion and protection of visual identity from an
organizational brand perspective (corporate, nonprofit, etc.), rather than a
product brand perspective. The book devotes four cahpters apiece
- ISBN-13
- 9788184050639
- Language
- English
- Binding
- Hard Bound
- Publisher
- Reference Press
- Publishing Date
- 2010
- Product Edition
- 1
Visual Identity
by Susan Westcott Alessandri (Author),
Reference Press (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹676₹690You save ₹14
Product Specifications
Book Summary
Brands, companies, and organizations, like people, have personalities, and most
of what we know and think about their personalities comes from visual identity.
A visual identity is the strategically planned and purposeful presentation of
the brand or organization for the purpose of conveying a positive image to the
public. Basically, this is the brand, company, or organization’s visual
presentation of itself, including but not limited to its name, logo, tag line,
color palette and architecture, and even sounds.
Visual Identity explores the promotion and protection of visual identity from an
organizational brand perspective (corporate, nonprofit, etc.), rather than a
product brand perspective. The book devotes four cahpters apiece
Book Specifications
- ISBN-13
- 9788184050639
- Language
- English
- Binding
- Hard Bound
- Publisher
- Reference Press
- Publishing Date
- 2010
- Product Edition
- 1