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Visual Identity
by Susan Westcott Alessandri (Author),
Reference Press (Publisher)
Product Specifications
Book Description
Brands, companies, and organizations, like people, have personalities, and most
of what we know and think about their personalities comes from visual identity.
A visual identity is the strategically planned and purposeful presentation of
the brand or organization for the purpose of conveying a positive image to the
public. Basically, this is the brand, company, or organization’s visual
presentation of itself, including but not limited to its name, logo, tag line,
color palette and architecture, and even sounds.
Visual Identity explores the promotion and protection of visual identity from an
organizational brand perspective (corporate, nonprofit, etc.), rather than a
product brand perspective. The book devotes four cahpters apiece
Book Specifications
ISBN-13 9788184050639
Language English
Binding Hard Bound
Publisher Reference Press
Publishing Date 2010
Product Edition 1