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Book Summary
We all know that the definition for success in the corporate world is fairly
straightforward. To be considered great, companies first need to turn a profit.
For organizations in the social sector, however, the challenge is much bigger.
To be truly effective, they must stay relevant and, above all, stay true to
their mission. For the past thirty-five years, Cass Wheeler has ensured that the
American Heart Association has fulfilled its calling to save lives and educate
the public about heart disease by adopting some of the same strategies used in
the for-profit sector.
In "You've Gotta Have Heart, " he shows people at
- ISBN-13
- 9780814409909
- Language
- English
- Binding
- Hard Bound
- Publisher
- Amacom
- Publishing Date
- 2009-01-28
- Total Pages
- 240
You've Gotta Have Heart: Achieving Purpose Beyond Profit In The Social Sector
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You've Gotta Have Heart: Achieving Purpose Beyond Profit In The Social Sector₹1758This item
Maarikaadu₹63
Natyamayuri₹63Total for 3 items₹1884₹2467You save ₹583
Product Specifications
Book Summary
We all know that the definition for success in the corporate world is fairly
straightforward. To be considered great, companies first need to turn a profit.
For organizations in the social sector, however, the challenge is much bigger.
To be truly effective, they must stay relevant and, above all, stay true to
their mission. For the past thirty-five years, Cass Wheeler has ensured that the
American Heart Association has fulfilled its calling to save lives and educate
the public about heart disease by adopting some of the same strategies used in
the for-profit sector.
In "You've Gotta Have Heart, " he shows people at
Book Specifications
- ISBN-13
- 9780814409909
- Language
- English
- Binding
- Hard Bound
- Publisher
- Amacom
- Publishing Date
- 2009-01-28
- Total Pages
- 240