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You've Gotta Have Heart: Achieving Purpose Beyond Profit In The Social Sector
by Cess Wheeler (Author),
Amacom (Publisher)
Product Specifications
Book Description
We all know that the definition for success in the corporate world is fairly
straightforward. To be considered great, companies first need to turn a profit.
For organizations in the social sector, however, the challenge is much bigger.
To be truly effective, they must stay relevant and, above all, stay true to
their mission. For the past thirty-five years, Cass Wheeler has ensured that the
American Heart Association has fulfilled its calling to save lives and educate
the public about heart disease by adopting some of the same strategies used in
the for-profit sector.
In "You've Gotta Have Heart, " he shows people at
Book Specifications
ISBN-13 9780814409909
Language English
Binding Hard Bound
Publisher Amacom
Publishing Date 2009-01-28
Total Pages 240