In User Friendly, Cliff Kuang and Robert Fabricant reveal the untold story of a
paradigm that quietly rules our modern lives: the assumption that machines
should anticipate what we need. Spanning over a century of sweeping changes,
from women's rights to the Great Depression to World War II to the rise of the
digital era, this book unpacks the ways in which the world has been--and
continues to be--remade according to the principles of the once-obscure
discipline of user-experience design.
In this essential text, Kuang and Fabricant map the hidden rules of the designed
world and shed light on how those rules have caused our world to