In this candid and riveting memoir, for the first time ever, Nike founder and
board chairman Phil Knight shares the inside story of the company's early days
as an intrepid start-up and its evolution into one of the world's most iconic,
game-changing, and profitable brands. Young, searching, fresh out of business
school, Phil Knight borrowed fifty dollars from his father and launched a
company with one simple mission: import high-quality, low-cost running shoes
from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight
grossed eight thousand dollars that first year, 1963. Today, Nike's annual sales
top $30 billion. In this age of start-ups, Knight's