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Product Specifications
Book Summary
In this candid and riveting memoir, for the first time ever, Nike founder and
board chairman Phil Knight shares the inside story of the company's early days
as an intrepid start-up and its evolution into one of the world's most iconic,
game-changing, and profitable brands. Young, searching, fresh out of business
school, Phil Knight borrowed fifty dollars from his father and launched a
company with one simple mission: import high-quality, low-cost running shoes
from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight
grossed eight thousand dollars that first year, 1963. Today, Nike's annual sales
top $30 billion. In this age of start-ups, Knight's
In this candid and riveting memoir, for the first time ever, Nike founder and
board chairman Phil Knight shares the inside story of the company's early days
as an intrepid start-up and its evolution into one of the world's most iconic,
game-changing, and profitable brands. Young, searching, fresh out of business
school, Phil Knight borrowed fifty dollars from his father and launched a
company with one simple mission: import high-quality, low-cost running shoes
from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight
grossed eight thousand dollars that first year, 1963. Today, Nike's annual sales
top $30 billion. In this age of start-ups, Knight's