Understanding The Professional Buyer
Understanding The Professional Buyer
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Book Summary
As in the past, the professional buyer will attempt to get the best deal for their company, the highest quality goods and services at the lowest possible cost. But there are big changes: purchasing agents today are probably well versed in supplier evaluation, spend analysis and strategic sourcing. Through internal training or certification, professional buyers will be familiar with financial fundamentals, negotiating tactics and will have trained in communication skills. Sellers are now faced with more professional, more knowledgeable and more powerful buyers. Traditional sales techniques used in previous years are no longer working. This book shows sales people how to understand this new breed of buyer, offering
ISBN-13
9780749461232
Language
English
Binding
Paper Back
Publisher
Kogan Page
Publishing Date
2010-11-01
Product Edition
1

Understanding The Professional Buyer

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Product Specifications
Book Summary
As in the past, the professional buyer will attempt to get the best deal for their company, the highest quality goods and services at the lowest possible cost. But there are big changes: purchasing agents today are probably well versed in supplier evaluation, spend analysis and strategic sourcing. Through internal training or certification, professional buyers will be familiar with financial fundamentals, negotiating tactics and will have trained in communication skills. Sellers are now faced with more professional, more knowledgeable and more powerful buyers. Traditional sales techniques used in previous years are no longer working. This book shows sales people how to understand this new breed of buyer, offering
Book Specifications
ISBN-13
9780749461232
Language
English
Binding
Paper Back
Publisher
Kogan Page
Publishing Date
2010-11-01
Product Edition
1