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Understanding Hospitality Marketing
by Vinay Rana, Nirja B Ruwali (Author),
Hospitality Press (Publisher)
Product Specifications
Book Description
About the Book: Understanding Hospitality Marketing
This textbook is a must have handbook for university undergraduate or college
students studying hospitality and/or tourism marketing for the first time. This
book is aimed at providing an easy-to-read text, which presents a review of
modern marketing theory in the context of marketing the hospitality industry.
Numerous examples from the industry are provided to illustrate real-life
practice and give a better understanding of hospitality marketing. Book contains
five chapters, one for each of the key elements that is required to understand
about marketing..
Book Specifications
ISBN-13 9788193203262
Language English
Binding Paper Back
Publisher Hospitality Press
Publishing Date 2016-01
Total Pages 272