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Book Summary
About the Book: Understanding Hospitality Marketing
This textbook is a must have handbook for university undergraduate or college
students studying hospitality and/or tourism marketing for the first time. This
book is aimed at providing an easy-to-read text, which presents a review of
modern marketing theory in the context of marketing the hospitality industry.
Numerous examples from the industry are provided to illustrate real-life
practice and give a better understanding of hospitality marketing. Book contains
five chapters, one for each of the key elements that is required to understand
about marketing..
- ISBN-13
- 9788193203262
- Language
- English
- Binding
- Paper Back
- Publisher
- Hospitality Press
- Publishing Date
- 2016-01
- Total Pages
- 272
Understanding Hospitality Marketing
by Vinay Rana, Nirja B Ruwali (Author),
Hospitality Press (Publisher)
fictionfantasyyoung adultaward winning
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Product Specifications
Book Summary
About the Book: Understanding Hospitality Marketing
This textbook is a must have handbook for university undergraduate or college
students studying hospitality and/or tourism marketing for the first time. This
book is aimed at providing an easy-to-read text, which presents a review of
modern marketing theory in the context of marketing the hospitality industry.
Numerous examples from the industry are provided to illustrate real-life
practice and give a better understanding of hospitality marketing. Book contains
five chapters, one for each of the key elements that is required to understand
about marketing..
Book Specifications
- ISBN-13
- 9788193203262
- Language
- English
- Binding
- Paper Back
- Publisher
- Hospitality Press
- Publishing Date
- 2016-01
- Total Pages
- 272