₹150
(Incl. of all taxes)
Qty
Buying in bulk?
In stock
Deliver to
- 7-day returns
- Secure payment
- International shipping
- Carefully packed
Get this at ₹ 143Extra 5% OffAdd items worth ₹999 to the cart & get extra 5% off
Get this at ₹ 135Extra 10% OffAdd items worth ₹1499 to the cart & get extra 10% off
Book Summary
Good brand management is the route to getting a brand to work harder, make its
proper mark and achieve succes. Any brand-new or old-must be managed, nurtured,
exploited and, when necessary, changed.
Understanding Brands is for those who know that brand management is crucial but
don't know how to go about it. It will help you to understand:
What a brand is and what it can do for;
The Brand as an emotional charge;
The Brand as a personality;
Branding and business Strategy;
How to position your brand or extend it:
The importance of advertising.
About Author :
Peter Cheverton is a director of Insight Marketing and People. He
- ISBN-13
- 9788175543119
- Language
- English
- Binding
- Paper Back
- Publisher
- Kogan Page India Private Limited
- Publishing Date
- 2009
- Product Edition
- 1
Understanding Brands
by Peter Cheverton (Author),
Kogan Page India Private Limited (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹276₹290You save ₹14
Product Specifications
Book Summary
Good brand management is the route to getting a brand to work harder, make its
proper mark and achieve succes. Any brand-new or old-must be managed, nurtured,
exploited and, when necessary, changed.
Understanding Brands is for those who know that brand management is crucial but
don't know how to go about it. It will help you to understand:
What a brand is and what it can do for;
The Brand as an emotional charge;
The Brand as a personality;
Branding and business Strategy;
How to position your brand or extend it:
The importance of advertising.
About Author :
Peter Cheverton is a director of Insight Marketing and People. He
Book Specifications
- ISBN-13
- 9788175543119
- Language
- English
- Binding
- Paper Back
- Publisher
- Kogan Page India Private Limited
- Publishing Date
- 2009
- Product Edition
- 1