About the Book: Tribal
Tribalism is our most misunderstood buzzword. Weve all heard pundits bemoan its
rise, and its been blamed for everything from political polarization to
workplace discrimination. But as acclaimed cultural psychologist and Columbia
professor Michael Morris argues, our tribal instincts are humanitys secret
weapon.
Ours is the only species that lives in tribes: groups glued together by their
distinctive cultures that can grow to a scale far beyond clans and bands. Morris
argues that our psychology is wired by evolution in three distinctive ways.
First, the peer instinct to conform to what most people do. Second, the hero
instinct to give to the group