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Transculturalism and Business in the Bric States: A Handbook
Gower Pub Co (Publisher)
Product Specifications
Book Description
Transculturalism and Business in the BRIC States, edited by Yvette Sánchez and
Claudia Franziska Brühwiler, is the first handbook on the BRIC States that
offers a transcultural perspective, which goes beyond the typical how to manuals
or economic projections and provides an understanding of transculturalism as it
is studied and practiced in the respective countries themselves. This unique
reference book also offers insights into the relations between the corresponding
states and the challenges facing those trying to foster more intense business
exchanges. The reader learns to interpret cross-cultural issues from the
perspectives of the BRIC states themselves and gains insight into the way
scholars in the BRIC area
Book Specifications
ISBN-13 9781472444011
Language English
Binding Hard Bound
Publisher Gower Pub Co
Publishing Date 2015-08-07
Total Pages 300