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Traction: How Any Startup Can Achieve Rapid Customer Growth
by Gabriel Weinberg, Justin Mares (Author),
Portfolio Hardcover (Publisher)
Product Specifications
Book Description
Two successful startup founders offer a comprehensive overview of the various
ways startups can achieve strong, sustainable growth, and a guide to choosing
the ones that will make the differencce.
Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and
Justin Mares, most failed startups don't get off the ground not because of a bad
product, but because they don't have enough customers. They make the fatal
mistake of putting all their effort into perfecting their product at the cost of
reaching out to potential users. Instead, they should be putting half their
resources into getting traction. TRACTION is the essential guide for any
Book Specifications
ISBN-13 9781591848363
Language English
Binding Hard Bound
Publisher Portfolio Hardcover
Publishing Date 2015-10-06