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Traction : How Any Startup Can Achieve Explosive Customer Growth
by Gabriel Weinberg, Justin Mares (Author),
Penguin Uk (Publisher)
Product Specifications
Book Description
In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give
startups the tools for generating explosive customer growth
Most startups dont fail because they cant build a product. Most startups fail
because they cant get traction.
Building a successful company is hard. Smart entrepreneurs know that the key to
success isnt the originality of your offering, the brilliance of your team, or
how much money you raise. Its how consistently you can grow and acquire new
customers.
Traction will teach you the nineteen channels you can use to build a customer
base, and offers a three-step framework to figure out which ones
Book Specifications
ISBN-13 9780241242537
Language English
Binding Trade Paper Back
Publisher Penguin Uk
Publishing Date 2015
Product Edition 1