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Tourism & Retail
by Charles Mclntyre (Author),
Routledge (Publisher)
Product Specifications
Book Description
Tourists are drawn to explore new environments and peoples. What better way to
interact with a locality than to seek out and roam its marketplaces? The nature
of tourist shopping activity thus goes beyond mere functional purchasing into
multi-sensory explorations of place and space. Awareness of the shifting nature
of these attractions is crucial to retailers and place marketers, in this age of
the internet, in order that the physical space of the market is also social and
cultural space.
This book offers new perspectives on the intersection between tourism and retail
research that is liminal to both fields yet central to the tourist experience,
standing as
Book Specifications
ISBN-13 9780415693585
Language English
Binding Paper Back
Publisher Routledge
Publishing Date 2012-02-24
Product Edition 1