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Tourism & Public Relations
by Annamalai Murugan (Author),
Kalpaz Publications (Publisher)
Product Specifications
Book Description
About the Book: Tourism And Public Relations
This is a practical book, but it is not a "how-to" book. Instead, it deals with
the What, When, and why; to do PR in an effective way. Tourism and Public
Relations are discussed under five main headings. Tourism concepts, Public
Relations and Code of Ethics, Public Relations in Government, Marketing Public
Relations and PR and Tourism. Chapter I on the Tourism Concepts presents tourism
alike as purposeful and as a discipline. It shows first where and how about the
tourism concepts and fundamentals. It then discusses about tourism as a viable
business or services. Chapter II focuses on the
Book Specifications
ISBN-13 9788178359755
Language English
Binding Hard Bound
Publisher Kalpaz Publications
Publishing Date 2014
Product Edition 1