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Tourism Public Policy, And The Strategic Management Of Failure (Advances In Tourism Research)
Pergamon (Publisher)
Product Specifications
Book Description
This book is concerned with the development of tourism and tourism public
policy, and the strategic management of failure of tourism to realize its
commercial potential. The particular salience of this research lies in the fact
that it has been conducted during conceivably the most interesting (politically)
and volatile (globally) period for the world's tourism industry. Increasing
competition, economic, and environmental issues combined with the continued
threat of terrorism, and instability in the middle-east, necessitated
governments assessing and redefining their tourism public policies. How they
approached this in the late nineties and new Millennium is reflected in the
first part of the book. The second part focuses on
Book Specifications
ISBN-13 9780080442006
Language English
Binding Hard Bound
Publisher Pergamon
Publishing Date 2003-09-18
Total Pages 312