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Book Summary
Successful marketing of tourism requires maintaining a balance between pull
marketing and push marketing. It should also provide for the crisis management.
Therefore, regular liaison between national, local and regional tourism
authority is vital during a crisis. This book, thus, is an attempt to provide to
the readers dynamics of tourism marketing and crisis management.
About Author :
Romila Chawla, History (Hons.) from Delhi University took her M.A. also in the
same subject. She joined Bharatiya Vidya Bhawan for her Post-Graduate Course in
Public Relation and later in Travel and Tourism.
She has successfully completed a number of projects on tourism. She has been
actively persuing
- ISBN-13
- 9788178803234
- Language
- English
- Binding
- Hard Bound
- Publisher
- Rajat Publications
- Publishing Date
- 2008
- Product Edition
- 1
Tourism Marketing & Crisis Management
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Product Specifications
Book Summary
Successful marketing of tourism requires maintaining a balance between pull
marketing and push marketing. It should also provide for the crisis management.
Therefore, regular liaison between national, local and regional tourism
authority is vital during a crisis. This book, thus, is an attempt to provide to
the readers dynamics of tourism marketing and crisis management.
About Author :
Romila Chawla, History (Hons.) from Delhi University took her M.A. also in the
same subject. She joined Bharatiya Vidya Bhawan for her Post-Graduate Course in
Public Relation and later in Travel and Tourism.
She has successfully completed a number of projects on tourism. She has been
actively persuing
Book Specifications
- ISBN-13
- 9788178803234
- Language
- English
- Binding
- Hard Bound
- Publisher
- Rajat Publications
- Publishing Date
- 2008
- Product Edition
- 1