₹619
₹700
(12% Off)
Inclusive of all taxes
Qty
Buying in bulk?
In Stock
Guaranteed Service
Free Home Delivery
above ₹199
Check Delivery
Enter pincode for exact delivery dates / charges and to know if express delivery is available
Tourism Marketing & Crisis Management
by Romila Chawla (Author),
Rajat Publications (Publisher)
Product Specifications
Book Description
Successful marketing of tourism requires maintaining a balance between pull
marketing and push marketing. It should also provide for the crisis management.
Therefore, regular liaison between national, local and regional tourism
authority is vital during a crisis. This book, thus, is an attempt to provide to
the readers dynamics of tourism marketing and crisis management.
About Author :
Romila Chawla, History (Hons.) from Delhi University took her M.A. also in the
same subject. She joined Bharatiya Vidya Bhawan for her Post-Graduate Course in
Public Relation and later in Travel and Tourism.
She has successfully completed a number of projects on tourism. She has been
actively persuing
Book Specifications
ISBN-13 9788178803234
Language English
Binding Hard Bound
Publisher Rajat Publications
Publishing Date 2008
Product Edition 1