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Book Summary
The revolutionary progress achieved in information and communication technology
is gradually transforming the world into a global village. This volume,
evaluates the nature and resilience of the emerging global economy and its
implications for tourism. The book presents contextual overviews of
globalization, including territorial economic integration. The book looks at the
globalization of tourism demand and marketing. It includes an analysis of the
new tourist and consumer, and the effects of globalization on tourism promotion.
It deals with globalization and competitiveness in tourism. Issues examined
include inter-firm alliances, safety and national security, quality management,
and tourism education in a global economy. It focuses on the globalization of
tourism s
- ISBN-13
- 9789381084267
- Language
- English
- Binding
- Hard Bound
- Publisher
- Swastik Publication
- Publishing Date
- 2011-04-13
Tourism in the Age of Globalization
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Product Specifications
Book Summary
The revolutionary progress achieved in information and communication technology
is gradually transforming the world into a global village. This volume,
evaluates the nature and resilience of the emerging global economy and its
implications for tourism. The book presents contextual overviews of
globalization, including territorial economic integration. The book looks at the
globalization of tourism demand and marketing. It includes an analysis of the
new tourist and consumer, and the effects of globalization on tourism promotion.
It deals with globalization and competitiveness in tourism. Issues examined
include inter-firm alliances, safety and national security, quality management,
and tourism education in a global economy. It focuses on the globalization of
tourism s
Book Specifications
- ISBN-13
- 9789381084267
- Language
- English
- Binding
- Hard Bound
- Publisher
- Swastik Publication
- Publishing Date
- 2011-04-13