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Book Summary
Total Relationship Marketing provides a genuinely unique new view of the meaning
of marketing management and a complete introduction to the rapidly evolving
field of relationship marketing.
A major contribution to marketing thought internationally, this new edition of
Gummesson's seminal title presents a powerful and in depth analysis of modern
relationship marketing. Highly informative, practical in style, and packed with
examples and cases from real companies, it is an essential resource for all
serious marketing practitioners as well as both undergraduate and postgraduate
students.
Customer Relationship Management (CRM) is a key feature throughout this newly
revised edition
Comprehensive coverage on the Internet, e-Business and one-to one marketing
New examples,
- ISBN-13
- 9780750654074
- Language
- English
- Binding
- Paper Back
- Publisher
- Elsevier Science & Technology Books
- Publishing Date
- 2002-10-08
- Total Pages
- 350
Total Relationship Marketing
by Evert Gummesson (Author),
Elsevier Science & Technology Books (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹4185₹5085You save ₹900
Product Specifications
Book Summary
Total Relationship Marketing provides a genuinely unique new view of the meaning
of marketing management and a complete introduction to the rapidly evolving
field of relationship marketing.
A major contribution to marketing thought internationally, this new edition of
Gummesson's seminal title presents a powerful and in depth analysis of modern
relationship marketing. Highly informative, practical in style, and packed with
examples and cases from real companies, it is an essential resource for all
serious marketing practitioners as well as both undergraduate and postgraduate
students.
Customer Relationship Management (CRM) is a key feature throughout this newly
revised edition
Comprehensive coverage on the Internet, e-Business and one-to one marketing
New examples,
Book Specifications
- ISBN-13
- 9780750654074
- Language
- English
- Binding
- Paper Back
- Publisher
- Elsevier Science & Technology Books
- Publishing Date
- 2002-10-08
- Total Pages
- 350