₹4054
₹4937
(18% Off)
Inclusive of all taxes
Qty
Buying in bulk?
In Stock
Guaranteed Service
Free Home Delivery
above ₹199
Check Delivery
Enter pincode for exact delivery dates / charges and to know if express delivery is available
Total Relationship Marketing
by Evert Gummesson (Author),
Elsevier Science & Technology Books (Publisher)
Product Specifications
Book Description
Total Relationship Marketing provides a genuinely unique new view of the meaning
of marketing management and a complete introduction to the rapidly evolving
field of relationship marketing.
A major contribution to marketing thought internationally, this new edition of
Gummesson's seminal title presents a powerful and in depth analysis of modern
relationship marketing. Highly informative, practical in style, and packed with
examples and cases from real companies, it is an essential resource for all
serious marketing practitioners as well as both undergraduate and postgraduate
students.
Customer Relationship Management (CRM) is a key feature throughout this newly
revised edition
Comprehensive coverage on the Internet, e-Business and one-to one marketing
New examples,
Book Specifications
ISBN-13 9780750654074
Language English
Binding Paper Back
Publisher Elsevier Science & Technology Books
Publishing Date 2002-10-08
Total Pages 350