MRP: ₹399
₹336
₹ 63 Off
(Incl. of all taxes)
Qty
Buying in bulk?
In stock
Deliver to
- 7-day returns
- Secure payment
- International shipping
- Carefully packed
Get this at ₹ 319Extra 5% OffAdd items worth ₹999 to the cart & get extra 5% off
Get this at ₹ 302Extra 10% OffAdd items worth ₹1499 to the cart & get extra 10% off
Book Summary
About the Book: Toi Story
The TOI Story is about the Times of India Group, its journey during the early
1980s and 90s. During this decade, it reinvented itself from a staid,
conservative, low-profit group running multiple publications and journals, to a
market- focused, lean, innovative and profitable group, driven by only a handful
of brands. While the driving initiatives sparked numerous controversies within
and outside the group, eventually the Times Group helped redefine the media
space in the country, expand readership, transform content and advertising. It
persuaded publishers to see newspapers as a profitable business rather than a
lever for political influence. At the centre of this
- ISBN-13
- 9789350296639
- Language
- English
- Binding
- Paper Back
- Publisher
- Harper Collins India
- Publishing Date
- 2013
- Product Edition
- 1
Toi Story
by Sangita P Menon Malhan (Author),
Harper Collins India (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹462₹539You save ₹77
Product Specifications
Book Summary
About the Book: Toi Story
The TOI Story is about the Times of India Group, its journey during the early
1980s and 90s. During this decade, it reinvented itself from a staid,
conservative, low-profit group running multiple publications and journals, to a
market- focused, lean, innovative and profitable group, driven by only a handful
of brands. While the driving initiatives sparked numerous controversies within
and outside the group, eventually the Times Group helped redefine the media
space in the country, expand readership, transform content and advertising. It
persuaded publishers to see newspapers as a profitable business rather than a
lever for political influence. At the centre of this
Book Specifications
- ISBN-13
- 9789350296639
- Language
- English
- Binding
- Paper Back
- Publisher
- Harper Collins India
- Publishing Date
- 2013
- Product Edition
- 1