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Power Of Habit : Why We Do What We Do In Life & Business
by Charles Duhigg (Author),
Random House Inc (Publisher)
Product Specifications
Book Description
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
The Wall Street Journal - Financial Times
NEW YORK TIMES BESTSELLER
A young woman walks into a laboratory. Over the past two years, she has
transformed almost every aspect of her life. She has quit smoking, run a
marathon, and been promoted at work. The patterns inside her brain, neurologists
discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are
desperately trying to figure out how to sell a new product called Febreze, on
track to be one of the biggest flops in company history. Suddenly, one
Book Specifications
ISBN-13 9781400069286
Language English
Binding Hard Bound
Publisher Random House Inc
Publishing Date 2012-02-28
Product Edition 1
Total Pages 400