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Product Specifications
Book Description
Most startups fail. But many of those failures are preventable. The Lean Startup
is a new approach being adopted across the globe, changing the way companies are
built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something
new under conditions of extreme uncertainty. This is just as true for one person
in a garage or a group of seasoned professionals in a Fortune 500 boardroom.
What they have in common is a mission to penetrate that fog of uncertainty to
discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both
Book Specifications
ISBN-13 9780307887894
Language English
Binding Hard Bound
Publisher Currency
Publishing Date 2011-09-13
Product Edition 1
Total Pages 320