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Sonali Publications (Publisher)
Product Specifications
Book Description
The essence of any marketing , activity begins with an attempt to understand
consumer behaviour at the marketplace. Admittedly, the study of consumer
behaviour covers the ways individual buyers take decisions in spending their
available resources-money, time and effort on consumption related items. It
includes the analysis of what, why, how, when, where, and how often they buy?
Numerous surveys and research studies are undertaken to find appropriate answer
to this phenomenon of marketing.
Book Specifications
ISBN-13 9788184110234
Language English
Binding Hard Bound
Publisher Sonali Publications
Publishing Date 2006
Product Edition 1