Television and Radio Announcing takes a practical, career-oriented approach to
the study of broadcast performance by successfully blending the coverage of
theory with the practice of announcing.
Now in its eleventh edition, this classic book incorporates the broadest
coverage of any announcing text in the market. Hailed for its compelling,
conversational writing style, Hyde's work offers timeless and relevant
information for those new to broadcasting, while emphasizing the most successful
techniques in the field. The new edition has been revised to reflect the recent
technology and market changes affecting announcers today and retains the same
overriding goal of previous editions: to help readers become more effective and
responsible