About the Book: Tatalog: Eight Modern Stories from a Timeless Institution
TATA, is a name recognised by almost every Indian. Tatalog: Eight Modern
Stories from A Timeless Institution provides readers with an insider glimpse of
the challenges faced by the TATA companies and how they rose above it all and
carved a name for themselves. The book vividly brings forth neverbeforeheardof,
actual cases faced by TATA companies, which have a strong presence in steel,
automobiles, IT, beverages and groceries to name a few. Tatas professional
standards meet international norms and they are known for their path breaking
innovation, be it the launch of the Indica,