The story of The Hundreds and the precepts that made it an iconic streetwear
brand by Bobby Hundreds himself
Streetwear exists in that rarefied space where genuine cool coexists with big
business; where a star designer might work simultaneously with Nike, a tattoo
artist, Louis Vuitton, and a skateboard company. It's the ubiquitous style of
dress comprising hoodies, sneakers, and T-shirts that is worn by everyone from
rappers to models to book editors. In the beginning, a few brands defined this
style; fewer still survived as streetwear went mainstream. They are the OGs, the
heritage brands. The Hundreds is one of those companies, and Bobby Hundreds is
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