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Book Summary
Why is it so hard to make lasting changes in our companies, in our communities,
and in our own lives? The primary obstacle is a conflict that's built into our
brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller
Made to Stick. Psychologists have discovered that our minds are ruled by two
different systems - the rational mind and the emotional mind - that compete for
control. The rational mind wants a great beach body; the emotional mind wants
that Oreo cookie. The rational mind wants to change something at work; the
emotional mind loves the comfort of the existing routine. This
- ISBN-13
- 9780385528757
- Language
- English
- Binding
- Hard Bound
- Publisher
- Broadway Business
- Publishing Date
- 2010-02-16
- Product Edition
- 1
- Total Pages
- 305
Switch: How to Change Things When Change Is Hard
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Total for 3 items₹2613₹3325You save ₹712
Product Specifications
Book Summary
Why is it so hard to make lasting changes in our companies, in our communities,
and in our own lives? The primary obstacle is a conflict that's built into our
brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller
Made to Stick. Psychologists have discovered that our minds are ruled by two
different systems - the rational mind and the emotional mind - that compete for
control. The rational mind wants a great beach body; the emotional mind wants
that Oreo cookie. The rational mind wants to change something at work; the
emotional mind loves the comfort of the existing routine. This
Book Specifications
- ISBN-13
- 9780385528757
- Language
- English
- Binding
- Hard Bound
- Publisher
- Broadway Business
- Publishing Date
- 2010-02-16
- Product Edition
- 1
- Total Pages
- 305