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Switch : How To Change Things When Change Is Hard
by Chip Heath, Dan Heath (Author),
Random House Inc (Publisher)
Product Specifications
Book Description
We all know that change is hard. Its unsettling, its time-consuming, and all too
often we give up at the first sign of a setback.But why do we insist on seeing
the obstacles rather than the goal? This is the question that bestselling
authors Chip and Dan Heath tackle in their compelling and insightful new book.
They argue that we need only understand how our minds function in order to
unlock shortcuts to switches in behaviour. Illustrating their ideas with
scientific studies and remarkable real-life turnarounds from the secrets of
successful marriage counselling to the pile of gloves that transformed one
companys finances the brothers Heath prove
Book Specifications
ISBN-13 9781847940322
Language English
Binding Paper Back
Publisher Random House Inc
Publishing Date 2011
Product Edition 1