About the Book: Super Market Wala
Supermarketwala, damodar malls intriguing and revelatory debut book, answers
these questions and much more. Damodar, in supermarketwala, provides the very
basics for the growth of modern retail and consumerism in india, through
interesting and carefully studied consumer behaviour, an art that few in his
domain possess. Supermarketwala, is intended to be the go-to book for all
consumer business enthusiasts and readers alike, who wish to understand how and
why we as consumers behave in a certain manner at different places. These
insights, which are the analyses of the sector so far, could become the pillars
for shaping successful consumer products and retail