About the Book: Super Cool Startup : Get Your Earlystage Marketing Right For The
Ai Age
AN IN-DEPTH ACCOUNT OF THE MARKETING BASICS TO MAKE YOUR STARTUP SUCCESSFUL.
What distinguishes a startup that everyone knows, understands, talks about and
cheers for, and one that no one seems to know or recognise? Is it just revenue
or the strength of the business? The city or country it's from? The pedigree of
the founders? The novelty of the idea perhaps?
None of these, argues Sairam Krishnan in this book. What ensures the success of
a startup is a measure of ‘coolness’, an element of virality, and the clarity of
its