For South Asia, fashion and consumption have come to play an increasingly
important role in the lives of young people and in the formation of youth
cultures. Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and
Sri Lanka have all, in related and distinctive ways, been producing confident
young fashion consumers, who are proving to be an important market for fashion.
This book explores South Asian youth cultures and fashion across the countries
of this region and their diasporas from a transnational perspective. Through
visual and textual analysis of film, photography and digital cultures, as well
as ethnographic fieldwork, the expert contributors look at how gender,
sexuality, class, the