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Product Specifications
Book Summary
Key Features
* Provides a coherent and engaging overview of the established classics of
strategy, while taking an innovative approach to contemporary issues such as
power and politics, ethics, branding, globalisation, collaboration, and the
global financial crisis.
* A unique critical perspective that encourages you to reflect on the strategy
process and strategic decision-making.
* Packed with learning features, including a wealth of international case
studies and accompanying discussion questions.
* A website offering a full Instructors Manual, video cases, podcasts and
full-text journal articles.
About the Book:
Key Features
* Provides a coherent and engaging overview of the established classics of
strategy, while taking an innovative approach to contemporary issues such as
power and politics, ethics, branding, globalisation, collaboration, and the
global financial crisis.
* A unique critical perspective that encourages you to reflect on the strategy
process and strategic decision-making.
* Packed with learning features, including a wealth of international case
studies and accompanying discussion questions.
* A website offering a full Instructors Manual, video cases, podcasts and
full-text journal articles.
About the Book: