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Strategic Marketing Management Text & Cases
by Sl Gupta (Author),
Atlantic Publishers & Distributors (Publisher)
Product Specifications
Book Description
The economic liberalization and globalization, initiated a few decades ago, has
played a key role in bringing drastic transformation in business scenario in
India. There has been a paradigm shift in the role played by top managers to
keep their business rolling smoothly. Now the CEO's are under pressure from
different quarters due to an increase in dynamism brought in the business
environment as a result of transition from market place to market space,
introduction of new policies like putting an end to the licensing raj, and
occurrences like increasing global competition and overseas mergers and
acquisitions.
The existing and prospective managers are required to think strategically
Book Specifications
ISBN-13 9788126912551
Language English
Binding Hard Bound
Publisher Atlantic Publishers & Distributors
Publishing Date 2010
Product Edition 1