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Strategic Marketing Management,6th Edition
by David A. Aaker (Author),
Wiley, John & Sons, Incorporated (Publisher)
Product Specifications
Book Description
Focuses on the need to analyze the external environment and the competitive
marketplace to make strategic market selections and competitive positioning
decisions.The most complete, systematic approach to external analysis
available.Addresses key current strategy issues, and is noted for its extensive
use of business examples.
Book Specifications
ISBN-13 9780471415725
Language English
Binding Paper Back
Publisher Wiley, John & Sons, Incorporated
Publishing Date 2001-07
Product Edition 6th
Total Pages 352