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Book Summary
Focuses on the need to analyze the external environment and the competitive
marketplace to make strategic market selections and competitive positioning
decisions.The most complete, systematic approach to external analysis
available.Addresses key current strategy issues, and is noted for its extensive
use of business examples.
- ISBN-13
- 9780471415725
- Language
- English
- Binding
- Paper Back
- Publisher
- Wiley, John & Sons, Incorporated
- Publishing Date
- 2001-07
- Product Edition
- 6th
- Total Pages
- 352
Strategic Marketing Management,6th Edition
by David A. Aaker (Author),
Wiley, John & Sons, Incorporated (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹5028₹6151You save ₹1123
Product Specifications
Book Summary
Focuses on the need to analyze the external environment and the competitive
marketplace to make strategic market selections and competitive positioning
decisions.The most complete, systematic approach to external analysis
available.Addresses key current strategy issues, and is noted for its extensive
use of business examples.
Book Specifications
- ISBN-13
- 9780471415725
- Language
- English
- Binding
- Paper Back
- Publisher
- Wiley, John & Sons, Incorporated
- Publishing Date
- 2001-07
- Product Edition
- 6th
- Total Pages
- 352