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Strategic Marketing
by Carol H Anderson, Julian W Vincze (Author),
Dreamtech ( Biztantra ) (Publisher)
Product Specifications
Book Description
A new integrated approach combines both theory and cases in a single volume for
easy reference and evaluation. The authors prepare students to recognize,
embrace, and manage change by focusing on higher-level strategic issues and
decision making in marketing management. The book reflects increased focus on
critical thinking and application-based learning. Addition of Indian cases
further enhances the value of the book for Indian students.
About The Author:
Carol H. Anderson: Dr. Anderson is a graduate of Texas A&M Univ. (Ph.D. and MBA
in Business Admn.), Univ. of Houston (M.Ed.), and Cornell Univ. (B.S.). She is
Professor of Marketing Emerita at Rollins College and Southern Illinois
University at
Book Specifications
ISBN-13 9788177225730
Language English
Binding Paper Back
Publisher Dreamtech ( Biztantra )
Publishing Date 2008
Product Edition 2