MRP: ₹399
₹380
₹ 19 Off
(Incl. of all taxes)
Qty
Buying in bulk?
In stock
Deliver to
- 7-day returns
- Secure payment
- International shipping
- Carefully packed
Get this at ₹ 361Extra 5% OffAdd items worth ₹999 to the cart & get extra 5% off
Get this at ₹ 342Extra 10% OffAdd items worth ₹1499 to the cart & get extra 10% off
Book Summary
A new integrated approach combines both theory and cases in a single volume for
easy reference and evaluation. The authors prepare students to recognize,
embrace, and manage change by focusing on higher-level strategic issues and
decision making in marketing management. The book reflects increased focus on
critical thinking and application-based learning. Addition of Indian cases
further enhances the value of the book for Indian students.
About The Author:
Carol H. Anderson: Dr. Anderson is a graduate of Texas A&M Univ. (Ph.D. and MBA
in Business Admn.), Univ. of Houston (M.Ed.), and Cornell Univ. (B.S.). She is
Professor of Marketing Emerita at Rollins College and Southern Illinois
University at
- ISBN-13
- 9788177225730
- Language
- English
- Binding
- Paper Back
- Publisher
- Dreamtech ( Biztantra )
- Publishing Date
- 2008
- Product Edition
- 2
Strategic Marketing
by Carol H Anderson, Julian W Vincze (Author),
Dreamtech ( Biztantra ) (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹506₹539You save ₹33
Product Specifications
Book Summary
A new integrated approach combines both theory and cases in a single volume for
easy reference and evaluation. The authors prepare students to recognize,
embrace, and manage change by focusing on higher-level strategic issues and
decision making in marketing management. The book reflects increased focus on
critical thinking and application-based learning. Addition of Indian cases
further enhances the value of the book for Indian students.
About The Author:
Carol H. Anderson: Dr. Anderson is a graduate of Texas A&M Univ. (Ph.D. and MBA
in Business Admn.), Univ. of Houston (M.Ed.), and Cornell Univ. (B.S.). She is
Professor of Marketing Emerita at Rollins College and Southern Illinois
University at
Book Specifications
- ISBN-13
- 9788177225730
- Language
- English
- Binding
- Paper Back
- Publisher
- Dreamtech ( Biztantra )
- Publishing Date
- 2008
- Product Edition
- 2